Ресурси

16.04.2015 2:00 pm

25 social-storytelling secrets! Attract millions to your brand with powerful visuals and new tools

Thursday, April 16 2015
2:00 p.m. 3:15 p.m. Central Time

A 60-minute webinar with live Q&A featuring Ekaterina Walter, marketing innovator and author of “The Power of Visual Storytelling” and “Think Like Zuck.”

Has your social media program FLATLINED? Are you looking to RESUSCITATE RESULTS for your digital PR? Why settle with bringing social engagement back to life when you can make it THRIVE? Join us for this webinar and learn:

The latest social media channels you must embrace today
What/when/where to post on social media for maximum reach
The most popular visual content formats and how to use them
Inside secrets of “viral” video, photos, and infographics
The power of real-time marketing strategies
How visual storytelling will take your business to the next level

For registration click here.

This Webinar is previously appeared at PR Daily.

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14.11.2014 2:00 pm

10 tools that help healthcare brands beat the competition

Friday, November 14, 2014
2:00 p.m. 3:15 p.m. Central Time

A 75-minute webinar featuring Eric Brody of Trajectory

You can win the health care marketing game. Learn how in this is webinar.

Join health care marketing expert, Eric Brody in this new Ragan webinar, and you'll walk away with new insights and ideas to compete and win in the game of health care.

You’ll learn:

To unlock your brand power by thinking better than competitors
10 tools you can use instantly to be a stronger competitor
How to rally your internal teams for success
Lessons from real businesses inside and outside health care

Competition is harsh. But you can change the game. You can outperform. You can win.

Start with this webinar and learn how.

For registration and more information, click here.

This Webinar is previously appeared at Ragan's Health Care Communication News.

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30.10.2014 1:30 pm ET

Your Next Brand Crisis: How to Create a Communications Plan for It

At this Webinar, you'll learn how to

Monitor social media channels for potentially damaging news and commentary
Craft a core message that is communicated to all social media channels
Ensure that internal and external communications are consistent
Create a response team that can implement your plan at the necessary time
Develop a vulnerability checklist for your organization
Create a plan for dealing with the media that can be modified for various kinds of crises
Identify and use specific criteria to determine the severity of a crisis
Establish a chain of command to manage messaging before a crisis hits

For registration and more information, please click here.

This Webinar is previously appeared at PRNews Online.

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23.10.2014 1 pm

PR Trends for 2015: Focus on Visual Storytelling

PR Newswire and PR News follow up on their 2013 survey which revealed that 76% of communicators planned to use more visual storytelling in 2014. This session will lift the curtain on whether PR pros really did ramp up their efforts this year and what benefits they have experienced. In just one year since the study took place, video has become even more dominant in the digital sphere, with video ads and auto-play features becoming the norm on websites and social media.

We will unveil the results of this year's updated survey which will include insights such as:

What percent of overall PR budgets are devoted to video content
What is the most effective kind of video content that organizations are distributing
How are communicators measuring the outcomes of their video content

This Webinar previously appreared at: https://vts.inxpo.com/scripts/server.nxp?LASCmd=AI:4;F:QS!10100&ShowKey=22125&AffiliateData=social

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15.10.2014 17:00

Neuroscience and Corporate Communication

Wednesday, 15. October 2014 - 17:00 to 18:00

The EACD is happy to invite you to its next webinar on "Neuroscience and Corporate Communication" which will take place on October 15th, 2014 from 5:00pm to 6:00pm.

Over the last few decades, neuroscientists have made remarkable progress in understanding how our brains shape and determine our behavior. We now know that over 90% of our behavior is driven by subconscious brain processes and that our emotions, not our conscious thoughts, are largely responsible for the decisions we make. What is the consequence for corporate communications and branding?

We are delighted to announce our speakers Prof. Rafał Ohme and Andrzej Mykowski.

Rafał Ohme (PhD) is one of the world’s pioneers in consumer neuroscience. He is a professor of psychology, expert in emotions, communication and brain research. Founder of NEUROHM, a company emerged from innovative R&D started by prof. Ohme in 1997. Known globally for expertise in applied Neuroscience methodologies, specializing in emotions, communication and neuroscientific brain research, the company has licensed its methods to over 20 research companies around the world, among others in the US, Europe and Japan.
He is a member of major marketing, psychological and neuroscientific associations and a Board Member of Neuromarketing Science and Business Association, an organization to integrate neuroscientists and practitioners from 52+ countries worldwide.
He has written more than 150 articles and chapters, and publishes in top scientific journals. Author of Unconscious Affect (2007), Subliminal Facial Information (2003), and trilogy Automaticity (2001, 2003, 2003). He was a guest speaker at seminars and workshops in USA, Great Britain, The Netherlands, Germany, Spain, Portugal, Finland, Belgium, Poland, Ireland, Austria, Hungary, Czech Republic, Ukraine, Denmark, Latvia, Estonia, Montenegro, Russia, France, South Africa, Brazil, Japan, South Korea, China & Singapore.

Andrzej Mykowski is a specialist in brand strategy, communication & segmentation. Marketing graduate experienced in both regional & global market research with an in-depth knowledge of research specifics in Central & Eastern Europe. Head of projects carried out in majority of the European markets as well as India, China, Japan, New Zealand, South Korea, Indonesia, Brazil, South Africa and many others.
Great exposure to strategic research for some of the top FMCG brands and projects focusing on brand strategy, equity, segmentation, communication, NPD, product testing. Also involved in global shopper research protocol for one of the top FMCG clients.
Past experience with research for technology, finance & retail. Former to joining NEUROHM, he was a Managing Consultant for TNS (Warsaw and London) & project manager for PricewaterhouseCoopers and PBS DGA.

The Webinar will take place on Wednesay, October 15th, begins at 5pm (CET) and runs for an hour. Participants will have the chance to pose their questions. The session will run on the platform “Adobe Connect”; for technical requirements please refer to the following link: http://www.eacd-online.eu/activities/eacd-webinars/technical-requirements.

This Webinar previously appeared at: http://www.eacd-online.eu/activities/calendar/eacd-webinar-neuroscience-and-corporate-communication

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04.12.2013

Press Release Writing 101: How to Write Relevant, Share-Worthy Releases

Date: Friday, December 6, 2013, 1:30-3 p.m. ET
Click here for registration

Despite all of the shiny new digital tools PR pros have at their disposal, the press release continues to be a must-have tool to compete in the content universe. Thus, it's extremely vital to keep that tool sharp. Our panel of speakers will show you how to better leverage your writing and encourage others to share your brand story.

Join PR News and its panel of PR writing experts on Friday, December 6, and learn the essentials to craft timely, relevant and, most importantly, shareable press releases that will position your brand in the middle of conversations and at the top of search rankings.

At this Webinar, you'll learn how to:

Write strong headlines, subject lines and leads
Better position your product within a narrative
Use press releases as branding collateral within a larger communications strategy
Maximize your SEO tactics
Learn where and when to deliver your press releases
Organize your pieces to express the most important message points
Deliver efficient, concise written content
Avoid spam filters
Glean the best quotes for storytelling
Integrate social media into your press releases
Simplify news releases for reporters

WEBINAR SPEAKERS

Eban Howell Vice President HIGH10 Media	Myra Oppel Regional Communications Vice President Pepco Holdings Inc. @PepcoConnect
Jana Telfer Associate Director, Communication Science Centers for Disease Control and Prevention @CDCgov	http://www.prnewsonline.com/webinars/12-06-2013 Moderator: Steve Goldstein Editorial Director, Events PR News @SGoldsteinAI

This Webinar previously appeared at: http://www.prnewsonline.com/webinars/12-06-2013

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15.11.2013

HOW TO BECOME 'THE NEXT ONLINE SENSATION'?

Category: Viral Marketing
Date: November 20, 2013 - 15:00-16:00 hrs CET

1 hour web-based conference

Click here for registration

This webinar will bring you experts who have managed to create campaigns that achieved virality.

Webinar Program

Case Study: How to Raise Viral Buzz in a Startup Company

Juha Väisänen, Fantestec, Finland, CEO

Four Question to Ask Before the Viral Campaign

Kristofer Mencak, The Viral Company, Sweden, Digital StrategistExclusive Speaker Panel

Exclusive Speaker Panel

Kristofer Mencak

The Viral Company, Sweden, Digital Strategist

Kristofer Mencák has a M.Sc from Stockholm School of Economics. He has been in the online marketing world for more than 10 years, and has a great experience of viral campaigns working for agencies GoViral and The Viral Company. He has authored a 30+ pages ebook, Viral Marketing Toolkit, which covers viral triggers, tools and incentives. It can be found here:
http://kristofermencak.tictail.com/“

Juha Väisänen

Fantestec, Finland, CEO

Education: Master of Science (Marketing) & BA, Pedagogy. Juha Energetic innovator, marketing professional & learning expert. Juha is CEO, dynamo and innovator at Fantastec, a game company from Finland. Fantastec develops fun and educational games for kids. Their award-winning adventure game world Polar Heroes is revolutionizing the way kids learn. He has strong expertise in marketing, media, games and educational industries and projects. In recent years he has strongly focused on the games industry, digital marketing and growing a startup company. He has planned and executed some of the most effective viral marketing campaigns in Finnish history.

This Webinar previously appeared at: http://marketing.kakushinwebinars.com/webinar-series/viral-marketing-how-to-be-become-the-next-online-sensation

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