Restart Life 2020 Festival
In 2020, the COVID-crisis blocked our business. Our revenue from March to June declined with more than 60%. As expected, our highly profitable events management team was severely affected. All the upcoming events were canceled. The 10-people team was in a harsh situation – with drastically reduced working day and payment, no financial state support for the moment.
When you can’t influence the circumstances, then you have to create an opportunity.
Immediately after the easing the measures of first lockdown we invested in our own business event. Its purpose was to motivate and energize our team, to support it financially, to support our partners – the music artists and the producers of craft and street food. In June we announced loudly that we RESTART LIFE after the difficult months of social isolation.
In 2018 and 2019 we organized in Plovdiv Mood for Food – the largest street food festival in southern Bulgaria. Well, we moved it to Sofia to create a business opportunity for our events managemet team and for our Group. All Channels financed the event and we promised all the earned profits to our events management team.
Our PR team organized a communication campaign supported by many media, influencers and our owned media to attract a hungry for social experience and fun audience. Restart Life was supported financially by some of our clients that use the opportunity also to restart they activities.