CloudCar
CloudCart is an e-commerce platform that allows businesses to have an online presence and grow.
On the 13th of March, the Bulgarian government put in place a State of Emergency to deal with the pandemic. CloudCart had to shift the tone of its communication to fit what was happening. The shift had to happen on the very next day. There was no place for aggressively targeted communication chasing sales and conversions, but rather a need for adequate reaction in aid of businesses.
Then CloudCart – a Bulgarian e-commerce platform decided to help.
We created a whole new business model that allowed people to build up their stores again for free and go online.
With the help of a dedicated team that worked around the clock, businesses set up their platform to open as quickly as possible.
We didn’t stop at that – To show that making an online store is not that difficult we chose 3 physical stores, which had closed doors on March 13th and opened them back up online. All of which, within 3 days and before the very eyes of the people.