Operation Wedding
Dubbed “The most unusual wedding of 2020”, Operation Wedding was one of the most influential brand campaigns for Telenor Bulgaria – the leading mobile operator in the country. The campaign has already won Best use of Video in a Campaign at the ICCO Digital Awards 2020 and has proved to be one of the campaigns with the best free press coverage generated through innovative means and PR instruments.
The campaign was co-created and led by d:istinkt on the PR side and guts&brains DDB on the creative side.