Nestlé for Live Actively!
NESTLE FOR LIVE ACTIVELY! is a Bulgarian initiative created and expanded as a result of the long-term partnership between APRA PN and Nestle Bulgaria. Over the years, it has become the company’s flagship campaign for balanced nutrition and active lifestyle. Today it is the biggest active lifestyle initiative in Bulgaria.
Each year the campaign unites thousands of sport enthusiast all over the country. Since 2006, nearly 500 000 Bulgarians took part in sports and balanced nutrition activities, together with state authorities, sports stars, celebrities, friends, families and even pets.
In 2020 the initiative further enlarged its scale and national coverage with its first winter edition in Borovets and the very first socially distanced NESTLE FOR LIVE ACTIVELY! in Sofia and in other 21 municipalities. More than 20 000 people joined us offline and more than 5,5 million were inspired to be the good example via effective communication! 26 658 976 steps were made in one September day in Sofia only!
NESTLE FOR LIVE ACTIVELY! is a national movement that inspires thousand to be active and healthy role-models for the whole society. Kicked-off as a project that started as a family day in Sofia, it transformed into the the biggest national active lifestyle campaign, supported by state, municipalities, NGOs, sports clubs, sportsmen, influencers and nearly 500 000 Bulgarians. It is a byword for a change-maker that inspires individuals and communities to be better and healthier every day.