Allterco – The Game Changer of the IoT World
Allterco is a Bulgarian IT company with global impact. It is the mastermind behind the popular smart brands Shelly and MyKi that won consumers hearts across the globe. The company’s story began with just an idea of how to make the world more connected and everything that seems impossible – possible. And it succeeds in doing so every day in tandem with M3 Communications as its long-standing communication partner.
The past 2020 was extremely challenging for the world, but also a year of great achievements for Allterco. In this context, the M3 team was tasked to present the public with the company’s various activities, support its corporate communications and strengthen its leading position on the market. This included a comprehensive strategy with just some of the highlights being Allterco’s very own press conference at the prestigious tech forum IFA, the realization of a multi-layered event marking the issuing of new stocks of the company on the Bulgarian Stock Exchange – held in in 4 languages, online premieres, social media campaigns and the organisation of major donations in the context of the COVID-19.
Matching Allterco’s high global ambitions, we aimed at high results ourselves and achieved them. Through numerous activities organized for the company in 2020, we helped it strengthen its image, raised awareness of its potential, promoted its unique innovations, and differentiated it from competitors.