Schneider Electric. LifeIsOn: Creating the innovation of the future now is about having it tomorrow.
„LifeIsOn” is the global motto of Schneider Electric (SE). This is the umbrella for all communications campaigns of one of the most innovative companies in the world.
Present in more than 100 countries Schneider Electric is a leader in the digital transformation of power management and automation of homes, buildings, data centers, infrastructures and industry. The mission of Schneider Electric is to deliver energy and automation digital solutions for efficiency and sustainability. The company has been present in Bulgaria since 1990 and in 2007 opened a new smart factory in the city of Plovdiv.
In 2020 the main commercial goal of the company was to create awareness and brand recognition for the smart factory in Plovdiv and for the new CSR policies of the company. The challenge we were facing was “translate” complex digital innovation to a comprehensive dialogue – with both B2B, enduser & media audiences. Research for digital preparedness among stakeholder businesses was planned, but resulted impossible to conduct in pandemic times, being B2B focused and depending on the response of decision makers (hard to reach online or remote).
With all relevant PR tools, we had to create awareness, understanding, call to action to identify needs / optimisations for businesses.