BBDO Group / Proximity Sofia

Green stories in the open air

Postbank’s green investments are a long-term commitment and a key feature of success. They are a tool to influence our society and to make a social, economic, and environmental positive impact. Being a leader and a trendsetter on the Bulgarian market, the company actively promotes greater environmental responsibility among internal and external audiences. Therefore, as a socially responsible company with a history of 30 years, sustainable development is an integral part of Postbank’s corporate philosophy. Moreover, as part of a European banking group, it follows international standards for social responsibility. It has a unique Green Board and an Environmental Office, which suggest measures to reduce the environment’s negative impact, including through its business operations. Postbank is the first Bulgarian bank to become a signatory of the Principles for Responsible Banking within the Financial Initiative of the United Nations Environment Program (UNEP FI). And nevertheless all the above mentioned, the real green heroes are Postbank’s employees.

“Green stories in the open air” is the latest Postbank project for the renovation of an eco-trail in Vitosha Nature Park. We developed it in two editions – the first in 2019 and the second in 2020, as part of the overall internal program “Green together with Postbank”. The project is implemented with the help of Vitosha Nature Park and will continue in 2021.