You and Lidl for Better Life
„You and Lidl for Better Life“ is the biggest CSR initiative of Lidl Bulgaria. The program is part of a strategic CSR platform called “Fulfilling Life”. For 3 years it was a tool that enables Lidl to achieve its goal: to help clients have a fulfilling life through all the company’s actions. The initiative aims to fund socially significant projects of civic organizations across the country to empower people from different regions to have a better and more fulfilling lifestyle. You and Lidl for a Better Life invests in 4 thematic areas: education, the environment, culture and historical heritage and an active lifestyle. Partners of the initiative are the Workshop for Civic Initiatives (WCIF) and the Bulgarian Donation Forum.
The concept of “You and Lidl for Better Life” is as follows: for a predefined period, every year, BGN 0.3 cents from every purchase made in Lidl stores in Bulgaria was donated by the company to fund socially significant projects. The message to the customers is clear: with every purchase you made in our stores, you help Lidl support projects and ideas that help the local communities.