GIVE2GROW
When we got the task from UNICEF to create a fundraising event, we decided to try something different. Instead of doing one-off fundraising, why not spend time and effort to educate people on the power of giving back, of living life and business with purpose and turn them into lifetime donors. Moreover as a result of the pandemic people more than ever needed a purpose to move on.
Our goal was to make people understand and adopt the culture of giving in their business and life by creating a signature annual event “GIVE 2 GROW” – a great learning experience delivered by excellent speakers, real life case studies and practical advices, data and facts.
During all the communication and the event itself CTAs for donations were integrated to make sure that the fundraising element was a natural part of the overall experience. The content focus was:
GROW THE BUSINESS: Why purpose-driven businesses are more successful
GROW THE TEAM: Why employees of purpose driven businesses are more engaged and successful
GROW YOURSELF: Why people that give back are better leaders, more successful and happier
At the core of the conference was the idea that giving is a powerful pathway to personal&business growth. Participants had a chance to see and hear very inspiring speakers (e.g members of Simon Sinek’s team), businesses, stories, ideas on how to work and live with purpose. By registering for the event, they had the chance to experience the power of giving with the donations a UNICEF cause.