HONOR – #MoveBetter
Just Google “influencer marketing” and you’ll see straight away how quickly this marketing trend is growing and why it continues to be on the rise. As influencers become more and more popular and with new ones emerging daily, it gets harder for brands to convey their messages above today’s background noise through the right people and to the right audience. A successful influencer campaign is the one who has truly related to the target audience with trustworthy and authentic influencer content type. This description perfectly illustrates our great success with HONOR’s influencer marketing campaign – #MoveBetter.
It was one of the greatest digital campaigns that we realized together with the brand HONOR and a step forward towards a more active brand community. Its focus was the launch of HONOR’s newest fitness band – HONOR Band 5, and our goal – to realize a creative product launch, while also inspiring people to be more active.
So, inspired by the new device and with the idea to underline the benefits of leading an active lifestyle, we realised the #MoveBetter campaign. Through a set of influencer collaborations and digital activities, we targeted young people, interested in wellbeing and healthy lifestyle, sport enthusiasts, and all those tech geeks. To make sure we reach the target group, we didn’t just choose influencers with many followers, but ones who match the brand and the product. This is how, we managed to reach more than half a million people in just 1 month.