come back to bulgaria
Over 900 000 bulgarian people work outside their home country. And in the last 10 years that number has doubled. This alarming statistic was posing an economic and demographic problem for all of Bulgaria. This is why one of the country’s biggest employers, TELUS International Europe tried to change that with their recruitment campaign. We looked at those who could have made a career abroad, but chose Bulgaria instead. Foreigners. Over 90 000 foreigners live and work in Bulgaria. For the last 10 years their number has doubled, too. We invited 50 foreigners working in Bulgaria, to tell us why they made that choice. Their answers were authentic and honest and in bulgarian (to the best of their ability). We shot them in short videos in front of key bulgarian landmarks. The videos were precisely targeted to Bulgarians abroad. We used a programmatic algorithm to target foreign IP-addresses which have visited bulgarian websites at least 5 times in the last week.