Avatar Style Awards by Philips OneBlade
Philips OneBlade is a revolutionary product designed to address the evolving needs of men. The number of shavers who want the baby bottom smooth clean shave is decreasing while those who have beards, mustaches and different facial hairstyles goes up. With OneBlade men can do everything with just one single tool (one blade): trimming, styling, contouring, shaving… making the process far simpler and easier than before.
As OneBlade is a totally new and self-standing concept in the grooming category in general.
Words can hardly communicate how special OneBlade is, because they put it in one of the already known categories while it’s obviously something different. Thus the key strategy is to show the product and create engaging experiences with.
Since 2020 OneBlade is exploring different strategies to engage with gaming community in Bulgaria. This concept proved its capacity increasing sales results (nearly 70% growth of OneBlade sales in Q4 2020 vs same period of previous year and 10,2% penetration among Bulgarian male 18 – 34).