The power is in our hands
“We make a living by what we get. We make a life by what we give.” Winston Churchill
“The power is in our hands” is a campaign of Postbank, implemented with Visa Bulgaria, in support of Bulgarian health professionals and their efforts in the fight against COVID-19. We firmly believe that social good is not a one-time gesture, but a long-term commitment, an obligation and an opportunity that we can use to help society change the environment for the better.
We are a modern and innovative bank, one of the leaders in the financial services market in Bulgaria. We have a wide branch network of over 200 offices across the country, a significant customer base of citizens, companies and institutions and a team of nearly 3,000 employees. In 2021 we celebrated our 30-year presence on Bulgarian market.
Our mission is to work with care for people, society and nature and create a new financial world that combines the best of traditional and digital banking. We believe that we are in a strong position to change the environment. Therefore, while the COVID-19 pandemic continued to transform much of our daily lives and businesses, two leading companies joined forces in a common cause – supporting Bulgarian health professionals and their efforts to combat COVID-19.
The project “The power is in our hands” follows the global trend of cause-related marketing, because at Postbank we believe that we can use the power of our established brand to support significant public causes.