bTV Media Group

Who wants to be a millionaire? 20 years in Bulgaria. Celebrate knowledge!

“Who wants to be a millionaire” is one of the most iconic and long-lasting TV formats in the world, a favorite TV time for the entire family, guaranteeing entertainment through knowledge exchange, launched for the first time on bTV at December 20, 2021. The show has been broadcast in Bulgaria for two decades on two different channels and has its loyal fans. Sitting in the chair of wealth is a challenge only for the bravest, but now everyone can climb the leaderboard and try to reach for the top. For the first time in 20 years, an online game was created to answer the high expectation of the audience and engage the fans. New season, new TV channel, new host, new elements and emotions.

In less than 3 months “Who Wants to Be a Millionaire” became one of the most watched programs on the daily airtime, in a strong competition with 2 other family TV games. Every day the show gathers an average number of 1 million TV viewers in front of the screen, or over 40% of the audience. We accumulated more than 1,5k publications and 600k+ organic reach in social media. Impressive result for a show, which is not new on the market. In the starting week the online game has been played nearly 2 million times, demonstrating the potential beyond the television broadcast.

An indisputable business success achieved with the strong power of PR and digital content, opening a new program segment for bTV with extremely high results for an intelligent family show, which everyone is talking about.