Lidl’s Christmas Campaign
Our strategic approach focused entirely on bringing everyone into the Christmas spirit while demonstrating the value and quality of Lidl’s Christmas portfolio. We achieved this by utilizing a broad channel mix – from our own channels like stores, billboards, brochures, website to traditional media, social media, influencers, BTL. Tradition met with creativity when we invited one of Santa’s helpers to visit selected Lidl stores. All this was heavily supported through traditional media and influencer communication.