All Channels Communication Group | More than Agency.
Today, in early ‘22, we could say that we’ve outgamed the crisis. For now. Our PNL hit the 2019’s pick with a 40% smaller team. We are still the major independent comm group in Bulgaria. And we are the only one, proudly originating from the PR industry. 20 years back we’ve started as a boutique PR agency to have today 2 offices (Sofia and Vienna) and holding 6 out of 9 Best PR Agency titles in Bulgaria. We are the only company that has kept its top 3 position in the last 9 years.
The strongest catalyst of our progress is the entrepreneurial spirit. We immodestly call it cojones (even we named our craft brewery Cohones). In the mid of the financial crisis back in 2008, we have launched All Channels | Advertising (top 3 creative agency in the last 5 years). The local political mess (‘12) gave birth to AC | Activation (BTL agency) and AC | Interaction (digital agency). In 2019 we have launched the media operations Connected and in the heat of the pandemic we’ve introduced the digital agency Datenwerk, a joint venture with The Skills Austria. For us crisis are opportunities. It is statistically proven. For now.
Today we’re transforming ACCG to maintain its leading role at the market. We aim to remember the painful learnings from the last couple of years, to keep all the good features the crisis provoked and to face the new challenges – to nourish and grow the team’s motivation in the transforming business environment.