5G from Yettel Launch Event – Formely Telenor
We were faced with the huge opportunity as well as a challenge to help Yettel launch their 5G network. And we had a plan.
First we educated the audience. Our informational phase took part online and we created a special 5G hub, where all common questions were answered.
Then, we shot a special YouTube series with one of the most influential tech journalists – 5G Talks, where we showed the audience everything in great detail – from the 5G cells, to the NOC center.
And of course we had the official launch of the network with one of the most special events ever seen. Of course all was heavily supported with media publications, press releases, natives, informational and educational pieces that featured specialists in the field.