M3 Communications Group, Inc.

International Forum ‘Culture and Business Together in the Digital World’

Organizing events is a common practice in the field of public relations. To execute the first-ever international forum on digitizing cultural heritage with over 100 diplomats from Bulgaria and Europe – is what M3 Communications Group, Inc. calls a challenge.

In August 2021, the team of M3 Communications joined forces with Standard Media and put all its event management expertise into the organization of the first international forum ‘Culture and Business Together in the Digital World’, presented by Wonders of Bulgaria Foundation, held in Sofia. Over 100 diplomats gathered for the event to share experiences and discuss the new opportunities for the digitalization of the Bulgarian cultural heritage for future generations. The discussion was supported by the largest NGO that works on conservation of Europe’s cultural and natural heritage – Europa Nostra.

The event program combined an official part and panel discussions on the topics ‘New European Bauhaus – Cultural Institutions in Smart Cities’ and ‘Business and Municipalities – Digital Projects For Cultural Tourism‘. Among the honorary speakers were Maria Gabriel, EU Commissioner for Research, Innovation, Culture, Education and Youth, Velislav Minekov, then Minister of Culture in Bulgaria, Iskra Mihaylova, MEP, Piet Jaspert, Vice-President of Europa Nostra, and more.

Overall, the event was a great success both in terms of attendance and in drawing public and governmental attention to the key role of cultural digitalization.