Schneider Electric “Start 4.0” – Competition for digitalization of Bulgarian industry

Present in more than 100 countries Schneider Electric (SE) is a leader in digital transformation of power management and automation of homes, buildings, data centers, infrastructures and industry. The mission of SЕ is to deliver energy and automation digital solutions for efficiency and sustainability. The company has been present in Bulgaria since 1990 and in 2007 opened a new smart factory in the city of Plovdiv. One of the leading business goals of SE in our country is to support the digitalization of Bulgarian industry. This includes communication of the benefits for businesses and the conduction of seminars and competitions through which the industry can access our experience in matters of digitalization, automation, optimization and sustainability. That is why in 2021 SE held the first in our country competition for digital transformation of the Bulgarian industry: “Start 4.0”. The initiative was impressively large-scaled and its goal was to support the Bulgarian industrial community on the path of digital transformation in production. All enterprises producing end-use products in our country had the right to participate – whether owned by international companies or entirely local, selling on the Bulgarian market or abroad. The competition was held in partnership with the Professional Association of Robotics and Automation (PARA), as well as with the participation of Liebherr-Hausgeräte Marica and Mondelez International, represented by the Svoge Chocolate Factory.