The #Awards – Content creator of the year
#Awards – Content creator of the year is a custom-made project by United Partners executed in collaboration with AtticaEva. Its goal was to develop an Influencer marketing metric in order to distinguish the most successful digital content creators locally and regionally. Based on a new way to measure the influence of a certain content creator, the jury selected the most prominent influencers to be among the nominated in several key categories. A luxurious evening event at the end of the summer was organized to gather all participant in one place and give awards to the most successful ones. The gala night was a huge success with tons of positive feedback and hundreds of coverage generated in media and social, which made us work on #Awards 2.0 which will take place in autumn 2022.