Information campaign in support of organ donation “To Give Life”
In October 2021 PR Play organised and carried out an information campaign in support of organ donation, entitled “To Give Life”. It was held as part of the social responsibility of Astellas Bulgaria in partnership with the Executive Agency “Medical Supervision”, which is responsible for transplants in Bulgaria. The aim of the campaign was to raise public awareness regarding transplants and to draw attention to the benefits of organ donation and its implementation in Bulgaria.
As part of the campaign, we focused on creating a beautiful informational video, its presentation and distribution. Advocates of the campaign and heroes in the video were the actress Lyubomira Basheva and the girls from the National Team for Aesthetic Group Gymnastics in Bulgaria, who also grabbed the world title in 2021.
The video was distributed on various channels – media, social networks, TV screens in the Sofia metro and during the 18th State Championship in Aesthetic Group Gymnastics.
During the campaign, we also worked on Astellas’ internal communications, which were aimed at the company’s teams in Bulgaria, Hungary and Romania.