Digital Scouts – Know Before You Scroll
For this edition of Digital scouts we divided it into two parts – one edition in the summer and one in the fall.
The summer edition took us to Bourgas, where we were part of Teen Boom Fest and were able to create a live experience for all little digital scouts.
We also upgraded the game and completely rebranded the app. We were prepared with many additional fun activities. The best thing was that we saw in person how kids are receiving our campaign. We gathered some of our most dedicated influencer friends and they joined us at the event for extra amazing time for all their fans. The fall push was extra exciting with many new faces joining the Digital Scouts world.