Accenture Operations: Do you speak our language?
Following the crisis in 2020, many people lost their jobs and they have issues finding a new one now. However, the BPO industry is proved to be a lifeline for those fallen out of the labour market. Bulgaria saw a quadrupling of job applications in this sector, coming from businesses most affected by COVID-19. (Economic.bg)
We, in Paragraph 42, a preferred partner of Ketchum in Bulgaria, know the market of operation services is competitive and there are a lot of fearless big players who invest a lot in being heard by their potential new employees.
So, a new mission came up – to present Accenture Operations and the new opportunities it offers. Our key goals were to raise awareness about the new player, attract people to apply for current job openings and improve its image as fast-growing company and attractive employer.
To do that, we initiated a huge employer branding campaign and developed a media mix, including social media channels, traditional media, Spotify and radio. Therefore, we incorporated all key channels used by the target audience to effectively reach the right people.
As a result from all implemented activities, we reached more than 620 000 people through media and social media channels and generated more than 19 100 clicks, leading to Accenture’s corporate profile in Jobs.bg through all communication channels part of the media mix. And made a key step to growing its teams.