Bulgarian Academy of Science – The Inspiring Side of Science
Science makes the world go round they say. Well, the Bulgarian Academy of Sciences (BAS) is the leading and most renowned scientific institution in Bulgaria, a center of innovation and breakthrough discoveries, which makes the country go round and move towards progress.
The past 2021 was extremely challenging for all, but it once again proved the importance of science for the world to fight unexpected challenges as the COVID-19 pandemic. In this context, M3 Communications Group, Inc. was tasked by the Bulgarian Academy of Sciences to create and execute an employer branding campaign that aims to recruit talented young individuals to join the PhD programs of the Academy, as well as to improve its image as an innovative place to work at. To achieve these goals the M3 team prepared a comprehensive strategy focusing on strong media relations and engaging social media content and called the campaign the Inspiring Side of Science.
Matching the Academy’s high ambitions, M3 Communications aimed at high results and achieved them. Through numerous PR and digital activities organized for the Academy in 2021, M3 team helped it strengthen its image, raise awareness of its PhD programs, and achieve 30% higher applicants’ interest.