#TEAMGALAXY – Sustainability* in consumer communications
After over 50 years, Samsung is still innovating, creating technology that breaks down old and new barriers so people can do what they can’t. The brand continues to be driven by its purpose, which is why people — and the things they care about — are at the center of everything Samsung creates. So do we as an agency regarding brand’s consumer communications. We don’t do fast relationships with audience, nor fast content. We have #teamGalaxy – the largest community of celebrities, influencers, content creators and users in Bulgaria, united by common passions and values. And we think of it as: great power = great responsibility.
We follow Samsung’s 5 key principles that embody our commitment to people, excellence, change, integrity and co-prosperity.
In 2022 we established a 100% sustainable marketing strategy and committed to:
- 100% long-term partnerships with media and social media players – no “one-shots” in our consumer communications
- Zero waste in content creation – all media was used and reused
- People > consumers; quality > quantity approach
- No hidden ads – 100% visible product placement
- Add even more value for Galaxy people after “the conversion”
*Going far beyond green marketing and promoting sustainability, our goal to continue leading by example, growing our community with healthy and purposeful relationships only, innovating and challenging the status quo, and turning our values into action every day was overfulfilled.