Yettel – Telenor becomes Yettel
Created based on consumer perceptions and market research, Yettel is a new and modern brand that incorporates the latest trends while recognizing the ever-increasing role of technology in people’s lives. The rebranding is part of a broader initiative from the old Telenor brand that affects PPF’s businesses in Bulgaria, Hungary and Serbia, where telecoms companies operated under a different brand. The new telecoms brand was developed with the involvement of more than 200 employees, including a large team from Bulgaria, and includes 10 million customers across the three markets.
Yettel is a modern technology brand. Telecommunications is just one part of the technologies, services and solutions we provide. As a digital brand, it takes a digital approach to customers’ technology needs. With the rapid pace of digitalization, it is a huge responsibility for the operator as a brand to help people achieve balance in the sea of mobile and digital technologies. The creation of technology solutions to help customers achieve a better balance between technology and life is embedded in the creation of business processes.
Yettel is an evolution, not a revolution of the brand with which the company has entered a new era in its development as a telecom. And balance is at the heart of its development strategy for the coming years.