Cohones Fat Robot
Artificial Intelligence (AI) is rapidly transforming the world as we know it. And the world of communications is no exception.
The idea behind Fat Robot – the innovative beer from the craft brewery of Cohones, was born out of the desire to utilize our time with the help of artificial intelligence. One day at the office, Cohones’ graphic designer – told us that it would take him up to three weeks to create a label for the new beer. This was unacceptable. We knew we could do better.
And so, we decided to use the latest AI technology to create a unique beer recipe and design a label that truly captures the essence of the brand. With the help of ChatGPT, we were able to develop a campaign that not only exceeded our expectations but set a brand-new standard for the industry.
The result was Fat Robot – the first ever Bulgarian 100% AI campaign, a beer blend and visuals created entirely with the help of AI. From the recipe, label design, to communication and launch, we used AI to create a beer that is not only delicious but also visually spectacular. The Lager Fat Robot is a masterpiece that represents a new era in the world of beer, showcasing the limitless possibilities of AI and creativity.