Fountains for Future 30 years DEVIN
Leaders lead in responsibility to local nature, traditions and people. As a responsible company DEVIN invests in regional development, environmental protection and education. DEVIN pursues positive impact by using the power of business to do good, inspire people to reconnect with nature and become part of a sustainable transformation.
Make an anniversary innovative. Devising a program for DEVIN’s 30th anniversary, Interimage recommended an emphasis on DEVIN‘s sense of duty to future generations by showcasing its social responsibility and leadership status through an initiative with an impact at the national level that matches DEVIN purpose for reconnecting people with nature.
Fountain rescue competition. For this campaign Interimage chose an epitome of continuity: public fountains in Bulgaria. It is a unique Bulgarian tradition and a powerful symbol of connecting people with nature and traditions for the future. We advised DEVIN to initiate and support the first nationwide water fountain renovation in Bulgaria to mark its 30th birthday while at the same time set an example and inspire local communities and people to follow suit. The campaign’s motto was 30 years DEVIN – Trust in every drop. To make it even more successful we suggested it involves a competition – as a motivator element.