MSL PR Brand Acceleration
MSL PR Brand Acceleration evolved from an analytical methodology for measuring PR coverage in media to an automated software in 2022. It’s a solution that allows MSL Sofia to give more thorough analysis on brand’s PR campaigns coverage in traditional media. Something which the industry has been struggling for years because there is a lack of measurement solutions that provide quality data. Indeed, similar products allow us to consult clients stepping on valuable insights about each publication and then evaluating the campaign’s effectiveness in terms of awareness, reach and exposure of messages to audiences. The PR Brand Acceleration helps MSL Sofia to work towards further positioning the PR function as more strategic because it connects plans and results with data and directly with brand’s marketing goals. The concept was developed in 2020, the methodology was created in 2021 when it was implemented in PR campaigns and further improved. In 2022, MSL PR Brand Acceleration became an automated software which is directly connected to monitoring platforms. This way, MSL Sofia focuses on the coverage data analysis and analyses insights about brand reach and mention, brand exposure in tier media, mention of messages and growth in audience reach. Data-PR expertise is knowing how the data of media connects with the brand’s audience and makes an alignment between approach, KPIs with results and their performance.