Schneider Electric – PR Innovation for Sustainable Education
Present in more than 100 countries Schneider Electric (SE) is the leader in the digital transformation of energy management and automation.
- SE has been present In Bulgaria since 1990
- In 2007 SE opened a new factory in the city of Plovdiv
- In 2019 it became Smart Factory
One of the chief goals of SE in BG is to support the digitization of the Bulgarian industry and to pass all company experience to the future generations.
That is why in 2022, SE and Interimage as a communication partner teamed up to focus on sustainable education in Bulgaria. The Power of Sustainable Education is a Dream Project. Not only for us and the SE team, but for the students, young talents in tech specialists in BG; a dream for the management of universities and university education which in the current macro, micro-economic and unstable political situation in Bulgaria needs vital support from the business.
This project goes beyond just support and development of technical university programs in Bulgaria. It also aims to reach our specific target publics through the right communication, both inspiring and effective pragmatic messages. Thus we created a PR innovation and approach never implemented on this scale in Bulgaria before: with such completeness of the communication cycle and with such communication techniques.
We reached the universities as a communication channel, reached the students, the teachers and in this way – the media as well who became ambassadors of the project.
The project provides access to further quality education, technical educational events, practical trainings and internships for young people in Bulgaria – university students and pupils, to motivate talents and develop their professional competences at school and university. The project also aims to promote early career guidance, develop children’s digital skills and last but not least – establish a sustainable connection between educational institutions and businesses.