TELUS International Bulgaria: Your First Job Matters
Your First Job Matters is a campaign by TELUS International Bulgaria which targeted 18–25-year-olds. The market research we conducted before the launch of the campaign clearly showed that they were more likely to take the first step towards a first job with a friend by their side.
So, to motivate them, our strategic approach was to allow them to apply with a friend through the specially designed campaign website and CV for two.
We produced a series of key visuals that showed the common interests and hobbies of the young people that they share with friends. Through these KVs we addressed things they do together and encouraged them to make their first job a common interest too by applying together.
Agencies:
creative – proof.
PR and media – d:istinkt