Ефектът Lidl / The Lidl Effect
On the eve of its 12th anniversary in Bulgaria, Lidl Bulgaria presented its new economic assessment and contribution to the economy of Bulgaria. The report, prepared by Institute for Market Economics, shows that in just 1 year (2021) Lidl Bulgaria has contributed BGN 1.61 billion to the economy with its presence in the country, which is an increase of almost 44% compared to the contribution in 2019. Such an assessment shows us in practice how a responsible company with its activities as an employer, taxpayer, investor creates value and drives the economy.