Green Classroom – ESG project of Postbank and Mastercard Bulgaria
Category: ESG communication campaign or project
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“The green start to a sustainable future is realized with every small step, effort and achievement that business and society make in the mission of greener behavior.” Petia Dimitrova, Chairperson of the MB and CEO at Postbank
As a leader in the financial sector, Postbank believes that caring for the environment is a special responsibility. Environmental protection and sustainable development are part of the bank’s business model, a top priority for its management, and a foundation of its ESG strategy. Postbank is committed to developing further ESG policies and translating them into actions to support its clients, stakeholders and society.
Environmental protection and ecologically oriented green projects are an essential part of Postbank’s long-term active CSR policy. Over the years, the financial institution has implemented many socially responsible campaigns such as “Green Stories In the Open Air”, in which employees improved the eco-path in the Golden Bridges area of Vitosha, the internal initiative “Heroes in Green”, which promotes environmentally responsible behavior among the team of the bank, together with the “Green Classroom” project – an innovative ESG initiative, which has proven to be a remarkable success in creating a unique and valuable learning experience in nature.
The project has been implemented in partnership with Mastercard Bulgaria and the Directorate of Vitosha Nature Park and bridges the gap between education and the environment, promoting environmental awareness, and encouraging responsible behavior among children and adolescents.