MSL

The Pulse of Influencer marketing in Bulgaria 2022

Influencer marketing is evolving. In Bulgaria, the growth in budget investment is 142,8% (6M BGN) in 2021 vs 2020. Of course, all parties involved need to understand the local market driving forces. MSL has always been working to achieve visible influence and impact. Knowing how brands work with influencers, how ordinary SM users become influencers, we dived deeper into local specifics and created “The Pulse of Influencer Marketing in Bulgaria”. MSL’s Pulse is a 360 research and analysis report which intersects the views, needs, and recommendations of the 3 main stakeholders in an influencer campaign: brands, content creators and consumers. First, it boosts our competitor advantages of our influencer marketing services; second, it makes us a thought leader for the industry and consultant to our clients; ; third, presents up-to-date picture of the influencer stage in Bulgaria, and how brands and content creators can collaborate more effectively in the interest of consumers. Local insights are valuable because help companies plan and execute effective influencer campaigns based on goals, brand essence and audience. The Pulse also sets the working formula for such effective campaigns and indicates which are the fastest growing groups of content creators and which are the most attractive approaches for consumers. It confirmed quantitively that content should be about relevance, authenticity, real-life story experience that we all as consumers can relate to.