Kaufland Bulgaria

Brand Ambassadors

Kaufland is a leading retail company in Bulgaria and one of the largest employers in the country, with over 6,600 employees. Our success is based on a strong corporate culture and values that drive our continuous development. We prioritize the well-being and safety of our team and provide opportunities for growth, training, and career advancement.

In line with global trends, we recognize the importance of aligning our messaging with the views and opinions of our employees. To achieve this, we have implemented a comprehensive “Brand Ambassadors” campaign. Our main objective is to build a credible and effective communication strategy regarding employer policies both internally and externally, with our employees serving as key spokespeople to promote company’s culture and life. The Brand Ambassadors group is consisted of several enthusiastic employees who are working towards promoting company’s image to the external audience and their sense of belonging to company’s culture and values.

We believe that maintaining high levels of employee satisfaction and positive opinions is crucial. As such, we take proactive measures to achieve this through various initiatives and activities that are actively communicated as part of the “Brand Ambassadors” campaign. These include prioritizing employee well-being, offering training and development opportunities, providing competitive salaries and benefits, showing appreciation for our team members, and implementing innovative facilities for our employees.

The campaign will continue its evolvement by expanding the group of employees from all company’s structures (HQ, stores, warehouse) who will further strengthen Kaufland’s image as a preferred employer on the market.