Yettel – Yettel’s Sustainability Strategy 2028
With the introduction of the new brand in March 2022, Yettel announced that it was putting the concept of balance at the heart of its business. For the company, the balance must necessarily be the starting point in its approach to employees and the working environment, as well as in its responsible attitude towards society and the planet.
The manifesto for this far-reaching commitment to sustainability is the sustainability strategy that Yettel presented publicly in October 2022 alongside its first sustainability report. The document sets out specific and measurable sustainability goals for the next five years, focusing on the areas where the company believes it can have the greatest impact and engage the most supporters on the path to a more sustainable future. The company’s ESG strategy builds on four key areas of focus: people, the environment, technology development for a more sustainable future and governance based on integrity and transparency.
In order to promote the operator’s actions in this direction, we launched a campaign to focus on the brand’s ideas for a better and sustainable future.