LIDL – Export campaign
As a multinational company Lidl is one of the significant contributors for the Bulgarian economy. The company is known for its own brands that allow customers all over to enjoy quality food at better prices. The company operates a specific business model which gives its local suppliers the opportunity to easily export products to the other countries where Lidl operates. The partnership with some of the local producers goes way back to when Lidl entered the Bulgarian market.
To celebrate the strong partnership between Lidl and them, we introduced the “Export” campaign which featured the success stories of the Lidl local partners that performed best in export.
We introduced their astonishing results in a special event which gathered media and most of all the special selection of 10 of the most prominent Bulgarian producers for the last 10 years since the company stepped foot in the country. The results of this never-ending journey mark one of the most important pillars in Lidl’s agenda – supporting the local business by bringing opportunities and growth.