Cohones – #DontHitTheCorner:
In the wake of the terrifying accident that occurred on July 1st, 2022, when a Tesla careened into the garden entrance of Cohones Bar, the All Channels Communication team sprang into action with a crisis communication strategy that we called #DontHitTheCorner. With the goal of preventing future tragedies caused by drunk driving, we launched an engaging campaign that included a “Corner Party” event, unique branded T-shirt with a cause, and creative communication approach, which got wide media coverage. We managed to raise funds for a Drink & Drive service at the Cohones Bar, while also generating a massive buzz on social media, with a spectacular engagement from our followers. Our campaign successfully spread the message of responsible drinking and showed that even in the face of a crisis, we can come together to create positive change.