Maja Pawinska Sims

Maja Pawinska Sims

Maja is PRovoke Media’s EMEA editor, covering news and analyses of PR, reputation and communications trends and issues across Europe, the Middle East and Africa. Maja been writing about public relations since 1999, first as features editor of PRWeek, then working independently with PR agencies – from boutiques to global networks – as an editor, editorial consultant and content writer. Before returning to journalism with PRovoke Media at the start of 2018, Maja spent three years as Weber Shandwick’s EMEA editor. In 2019 Maja was named Journalist of the Year at the Global Women in Marketing Awards, where the judges noted: “Maja proves how empathy can drive brilliant editorial thinking. She is clearly an absolute expert in her field and proves that you can challenge an industry while also championing it.” Maja was named as a Fellow of the Public Relations and Communications Association (PRCA) in 2021 for her outstanding contribution to the PR industry.