BRIDGING DIFFERENCES IS ABOUT GIVING WINGS

“BRIDGING DIFFERENCES IS ABOUT GIVING WINGS” is a CSR initiative by Allianz Bulgaria, supporting communities facing challenges. The campaign revolves around two Bulgarian films—Bridge of Hands and Wingless—showcasing inspiring stories of resilience and overcoming adversity.

As an insurer, Allianz promotes SECURITY, COURAGE, AND INCLUSIVITY. By supporting these films, the company delivers a strong message on overcoming obstacles and fostering equal opportunities. Beyond sponsorship, the initiative integrates cultural engagement, employee involvement, and public awareness through screenings, discussions, and digital storytelling.

The campaign had 90,000+ cinema viewers, engaged 200+ employees, and gained international recognition, proving that corporate social responsibility can drive real social change through culture and advocacy.