Campaign for Ensuring Early Diagnosis of Chronic Kidney Disease

In 2024, the PR Play team actively collaborated with AstraZeneca Bulgaria to raise awareness about chronic kidney disease (CKD), its impact on patients and the healthcare system, and the necessary measures to combat the disease.

As part of the campaign, we worked extensively to direct institutional attention toward CKD and advocate for changes in the regulatory framework to enable early diagnosis. To achieve this, we engaged partners such as the Health Committee of the National Assembly, the Bulgarian Medical Association, the National Association of General Practitioners, medical specialists, and patient organizations.

We organized numerous public events, interviews, and media publications. As a result, amendments were made to the package of healthcare services covered by the National Health Insurance Fund (NHIF), incorporating two new tests for detecting CKD.