Cohesion Story Quest

The Cohesion Story Quest was an innovative, first-of-its-kind digital campaign designed to bridge the gap between EU Cohesion Policy and younger, disengaged audiences. By leveraging the power of influencer marketing, the campaign brought visibility to 14 EU-funded projects across Bulgaria, Poland, the Netherlands, and Portugal. Over 10 days, a team of 12 influencers traveled 6,279 kilometers, visiting 16 cities, documenting their experiences through videos, stories, and posts across platforms like Instagram and TikTok. Their mission was to translate complex EU policies into relatable, engaging narratives, showing how EU investments drive regional development, innovation, and job creation. From the revival of ancient embroidery techniques in Bulgaria to sustainable textile production in the Netherlands and smart mobility projects in Poland, the influencers provided first-hand accounts of how EU funding improves communities. The campaign’s gamification element encouraged audience interaction, offering a 500 EUR Eurail pass for engagement. By embracing grassroots, digital-first approach, the campaign successfully transformed EU policy communication, proving that authentic influencer-led storytelling can bridge the gap between institutions and citizens.