EANS 2024 Sofia – Innovation. Education. Leadership.

From October 13 to 17, 2024, Sofia hosted the 24th European Neurosurgery Congress – EANS 2024 Sofia. For the first time in its history, Bulgaria welcomed the largest and most prestigious forum in neurosurgery, bringing together nearly 2,000 medical specialists from 89 countries.

The organizers—the European Association of Neurosurgical Societies and the Bulgarian Society of Neurosurgery—entrusted PR Play with the execution of a large-scale communication campaign. The main goal was to highlight the significance of the event for Bulgaria, emphasize our country’s contribution to scientific progress, and raise awareness of the social impact of brain disorders.

The campaign was built around the congress motto: “Innovation. Education. Leadership.”—reflecting its core themes of technological progress, knowledge exchange, and strategic leadership in medicine.