European Parliament in Bulgaria: #Use Your Voice

The European Parliament entrusted us with helping to organize a free indoor concert in Bulgaria encouraging young people to vote in the 2024 European elections. Together with the European Parliament team, we organized the concert featuring some of the most beloved local artists, including Preya, DARA, Tino, Dara Ekimova and the famous presenter Mitko Pavlov. The concert, titled #USEYOURVOICE was designed to inform and engage the younger audience (18-35), using music and entertainment to highlight the importance of voting and inspire active participation in the democratic process.

During the concert, between performances, presenter Mitko Pavlov jokingly shared his views on the topic, and also commented with each of the performers on the importance of voting in the elections. After the concert, the artists shared personal video messages, sharing why they were voting and inviting their fans to do the same. Before the concert, we conducted interviews with the artists and the head of the European Parliament Liaison Office (EPLO), thus increasing the reach of the campaign.

The event was promoted online through social media channels, where both the artists and the event organizers shared content to reach a larger audience. The concert not only raised awareness of the European elections, but also created a sense of unity and civic responsibility among young voters.