Gerasim Ganchev

Gerasim Ganchev has demonstrated exceptional growth, dedication, and innovation in PR within just 11 months at d:istinkt. Despite having no prior agency experience, he quickly became a driving force in campaign communication, adding immense value to both our agency and key client, Yettel.

Yettel Bulgaria, part of e& PPF Telecom Group, is a telecommunications company that connects over 3 million customers with people, devices, and businesses. With more than 20 years of experience in the Bulgarian market, the company has established itself as a pioneer in wireless networks.

Thanks to his background as a technology journalist in some of the leading tech media outlets in Bulgaria, he embraced Yettel’s communications with enthusiasm and precision. Despite the complexity of telecom PR, he showed remarkable motivation, continuously exceeding expectations.

His contribution stands out through strategic media relations, securing extensive free coverage, and introducing innovative content formats. Moreover, his deep understanding of media dynamics strengthened key journalist relationships, leading to dozens of free product reviews.

His adaptability, strategic thinking, and innovation in a fast-paced PR environment make him a standout candidate for the Rising Star award.