Heineken® Presents: 11 Meters to London

Heineken® organized an unforgettable football experience with “11 meters to London,” challenging fans to showcase their knowledge and skills in this incredible game. At the “Vasil Levski” stadium, 80 lucky participants faced the legendary goalkeeper Jerzy Dudek, and one of them won a ticket to the UEFA Champions League final in London! Dimitar Berbatov gave advice and inspired the participants on the field as their “coach.”

The event was part of the “Cheers for the real hardcore Fans” campaign, which breaks stereotypes to make football more inclusive. Heineken®created unique moments for the fans. The strong communication strategy engaged a wide audience, as well as the employees of ZAGORKA, through the use of various channels, strategic partnerships, and impactful content, turning the campaign into a real success.