HOLIDAY PARK – Fan Meetings with The Clashers

At the end of 2024, one of the largest retail parks in Bulgaria, HOLIDAY PARK, set out to directly connect with its target audience – young people and families – to increase foot traffic to its outlets across the country and strengthen its position as a preferred shopping and leisure destination. Together with the HOLIDAY PARK team, we launched a campaign aimed at providing a unique and engaging experience for end consumers by organizing a series of fan meetings with Bulgaria’s most popular YouTuber, Slavi Panayotov – The Clashers.

The events, held every Sunday in November, were specifically designed to bring HOLIDAY PARK closer to its visitors. Through Slavi’s influence and connection with his audience, the campaign successfully attracted thousands of fans who came to meet him, take photos, and receive autographs.

To ensure we reached the widest possible audience, the campaign relied on a mix of targeted communication channels, including social media promotions, press coverage, and influencer marketing. The focus was on creating a direct and memorable interaction with end consumers, turning HOLIDAY PARK into a destination that delivers not just shopping, but experiences that people can share and cherish.

The campaign exceeded expectations, generating significant foot traffic, fostering brand loyalty, and positioning HOLIDAY PARK as a retail park that understands and values its customers’ needs for entertainment, connection, and unique experiences.