Indy Selvarajah – Chief Creative Officer | Global Markets
Born on the rock of Gibraltar.
Sri Lankan / Malaysian blood.
British by design.
Indy is an award-winning ECD / CCO with 13 years’ experience across a multitude of creative industries.
He started his career as an artist showing work at galleries + museums including The Tate, Serpentine Gallery, Barbican + Whitney Museum of American Art in NY.
He then wrote a TV show for Channel 4, ‘Ain’t it Funny Being Coloured?’ exec produced by Charlie Brooker, winning a Guardian Top 50 TV Show of the year.
Next, into Advertising, where he created + wrote award-winning work including the Thierry Henry Sky Sports film, which is still the most viewed advert in 24hrs in facebook history; 21 million views + the 3rd most watched ad in the world that week.
Indy then moved to PR agencies. He created Fathers Day Taken for Dove Men, a campaign honouring Black men killed by police brutality in the US, The Pain Museum for Bodyform + recently Adobe’s Love The Journey with Little Simz. The film was Ad of Day in Campaign, Adweek, LBB, The Drum and David Reviews – a first for a PR agency.
Along the way he has won at Eurobest, D&AD, Cannes Lions, One Show, PR Week, Clio, Creative Review, been jury President for Clio’s + D&AD + judged on One Show, British Arrows, Eurobest, Dubai Lynx + Campaign. Indy has also done talks for Channel 4, Dazed, Cannes + BFI.
He joined PR agency Ketchum in 2021 as ECD when they had just two people in the Creative Dept and no creative awards to speak of. In the past 3 years he has built one of the most diverse creative departments in the industry with 65% female + those from backgrounds including Iranian, Peruvian, Jamaican, Polish, Nigerian + Brazilian.
And, with only 6 Creatives in the Dept, the agency has now won over 25 creative awards. In 2023, 4 Cannes Lions, 3 Eurobest + Creative Moment Creative Agency of the Year. Indy was a finalist for Campaign’s Creative Leader of the year (the only person from a PR Agency), and in 2024 won Provoke EMEA’s Creative of The Year + led Ketchum London to one of WARC’s Top 10 of creatively awarded agencies in UK 2024.
Finally, + importantly, in 2016 he set up 8AndRising, an initiative to get more young people of colour into the creative industries. To date, the scheme has spoken to over 800 young people.