Information Campaign on Breast Cancer and Ovarian Cancer – “On Time for Me”

In 2024, the PR Play team carried out an informational and educational campaign commissioned by AstraZeneca Bulgaria, focusing on women’s health prevention, particularly breast cancer and ovarian cancer. The campaign “On Time for Me” was launched at the end of September 2024, coinciding with Ovarian Cancer Awareness Month, and its main activities took place in October – Breast Cancer Awareness Month. The initiative brought together health institutions, professional organizations, and influential figures to reach as many women in Bulgaria as possible.

The campaign activities were a mix of events, a digital campaign on Facebook and Instagram, media partnerships, direct communication with clear messages targeting women, advocacy from influencers, celebrities, and medical professionals, as well as an art project intervention in urban spaces. The campaign was centered on the wide dissemination of personal stories, with the goal of raising public awareness and understanding of the importance of prevention and early screening for breast and ovarian cancer.